As the Pats and the Rams played an (incredibly) defensive game, this year’s crop of commercials played it safe. There were a few standouts that offer insights into brand, design, and marketing. 1. Own the entire experience Pepsi had such a massive brand presence for the big game and did a tremendous amount of work […]
Leadership in a Crisis
Recently, I have been feeling like I’m in a constant state of crisis. Work has been incredibly challenging, my father is taken his third trip to the hospital in as many years, and even the cultural climate makes me want to throw the remote through the tv. I was reflecting on how to be a […]
Design Leadership Insights from Beth Comstock’s Imagine It Forward
Not gonna lie – when Beth Comstock kindly sent me a copy of her book and asked me what I thought, I was very nervous. Full disclosure, it was an incredible experience being a part of Beth’s Global Brand Marketing team. I worked on a few projects where she was the key stakeholder; I […]
Partnering Design & The C-Suite
Now that Design has a seat at the table, successfully collaborating with the C-suite is the next big challenge. CEOs, CMOs, and CIOs have the company’s vision and the design teams are best positioned to bring those ideas to reality. Fortunately, I have had success in this space, but I don’t have all the answers. […]
100 Day Project
100 Day Project: A design exercise that you should add to your leadership toolbox. This week the SVA Masters in Branding class of 2018 presents their thesis defense. I wanted to highlight a very impressive design exercise they do which has a lasting relevance to being an effective creative leader. The 100 Day Project […]
Gail Anderson – Lifetime Achievement
Last week Gail Anderson was selected for a Lifetime Achievement from the Smithsonian Cooper Hewitt National Design Awards. When I talk about – Why I became a designer – Unlike most kids growing up, I didn’t have posters of athletes or pop stars on my walls, I had spreads from Rolling Stone magazine. There was […]
Creative Leadership Report
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Navigating HOW Design Live
I’m really happy to be speaking at HOW Design Live. I’m also a huge fan of the conference and a lot of the other speakers I’ll be sharing the stage with. There is so much knowledge and insight that is shared in a short period of time, it is one of the events that I […]
Insights from HOW Design Live
HOW Design Live was a well put together conference, with thoughtful speakers, and engaging content. Here are some of my highlights and take-aways. Enter, Exit, return to your comfort zone. Susan Cain was a fantastic keynote speaker and I appreciate her insights on the hidden power of introverts. Taking a lot of cues from Beth […]
Loyalty, Value, & Humor: Brand Lessons from Super Bowl 52
Congrats to Philly and New England. Damn, it was a great game. Though the commercials out of the gate were a bit… meh, there were a few stand outs and some good lessons in Brand Management. The following are some insights from one of the most watched events of the year. 1. Anatomy of […]