As the Pats and the Rams played an (incredibly) defensive game, this year’s crop of commercials played it safe. There were a few standouts that offer insights into brand, design, and marketing. 1. Own the entire experience Pepsi had such a massive brand presence for the big game and did a tremendous amount of work […]
Loyalty, Value, & Humor: Brand Lessons from Super Bowl 52
Congrats to Philly and New England. Damn, it was a great game. Though the commercials out of the gate were a bit… meh, there were a few stand outs and some good lessons in Brand Management. The following are some insights from one of the most watched events of the year. 1. Anatomy of […]
Notes from Stephen Gates (VP of Design at Citi) on Leadership
How do you leverage creative leadership to change an organization from within? What are the challenges to navigate? How do you use design to add value to business and push it forward? One of the most successful methods for professional development and personal growth is to learn high-level guiding principles and beliefs from a wide […]