As the Pats and the Rams played an (incredibly) defensive game, this year’s crop of commercials played it safe. There were a few standouts that offer insights into brand, design, and marketing. 1. Own the entire experience Pepsi had such a massive brand presence for the big game and did a tremendous amount of work […]
Loyalty, Value, & Humor: Brand Lessons from Super Bowl 52
Congrats to Philly and New England. Damn, it was a great game. Though the commercials out of the gate were a bit… meh, there were a few stand outs and some good lessons in Brand Management. The following are some insights from one of the most watched events of the year. 1. Anatomy of […]