AIGA is the oldest and largest member association for Design. How do you engage with a community of 25,000 people in 70 chapters? What does the role of Design look like 20 years from now?
Role: Global Brand Strategy / Advisor
I worked with Executive Leadership to develop a strategic framework, principles, and go-to-market execution. The approach dramatically improved members’ experience, customer engagement, and increased retention.
Contribution
Global brand strategy
Diverse domain insights and expertise
UX/UI framework
Customer experience
Journey mapping
Ideation development
Go-to-market approach
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