How does Adobe shift from being a software provider to a strategic partner and how can you successfully engage a targeted audience?
Role: Strategy / Positioning / Marketing
I worked with Adobe to develop a strategy and go-to-market approach for engaging with Executives. The framework adds value to the organization, increases business opportunities, and builds long-term brand equity.
Contribution
Simplification of complex business strategy
Diverse domain insights and expertise
User Experience framework
Customer journey and mapping
Psychographics
Competitive analysis
Strategic differentiation
Go-to-market approach
Social media
Analytics
Brand evangelist
Keynote presentations
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