As GE moved our New York office from the iconic 30 Rock to the equally iconic Madison Ave, it was an opportunity to elevate the environmental experience and transform the culture.

Role: Brand & Design Lead / Creative Direction / UX Design / Environmental

Drove brand & design of New York location, leveraging brand experience as a catalyst that improved transparency, communication, and creativity. This location became the blueprint for future centers.

Nice Things People Have Said

“A note of gratitude. Thanks for your leadership and strong guidance as we planned for the new office space. You’ve kept us focused and with style. It’s great having you on the team.”

– Beth Comstock, Vice Chair of GE

Art & Design

Flow & Space

Experience

Executive Leadership: Beth Comstock, Linda Boff
Project Team: Rich Narasaki, Andrew La Monica, Lorna Montalvo, Timothy Cheng
Creative Direction: Andrew La Monica
Agency Partners: Gensler, Klughaus