Keynote
Building Better Brands Through CX
Today’s consumer expects a seamless experience with brand consistency at every touchpoint. It’s a simple idea, but one not always easily conveyed to senior management. In order to develop a superior end-to-end consumer experience, it’s imperative to have the full support and buy-in from all stakeholders across the organization. These CX design leaders successfully campaigned to perfect the customer journey and give you a peek into how they got it done:
Defining the economic value of customer experience
Educating stakeholders in their role in the transformation
Aligning and managing cross-functional changes
Ensuring continuity across all touchpoints.
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