The Olympic Rings are one of the most recognizable marks in history. How do you leverage a Design Transformation to help the International Olympics Committee build a better world through sport?
Overview
I partnered with leadership to develop a strategic framework for Design Transformation. The approach dramatically improved members’ experience, customer engagement, and increased retention. In the absence of an internal Brand Design leadership role, I acted as an external consultant covering a wide area of expertise.
This included; Subject matter expertise in design, design systems framework development, UX/UI specialist, customer journey and mapping, relationship capital & deep industry network, design advocate and champion, and global cross-functional support with leadership.
Global Vision of Brand & Design
A strategic approach developing brand and design assets to elevate equity and global positioning.
Atomic Design
Using an atomic design system to drive a consistent brand across any digital platform.
Data Visualizations
Repurposing internal reports for data visualizations to engage with a digital global audience and tell a more captivating story.
Photography POV
Establishing a point of view on photography to tell a better brand narrative.
Customer Experience
A unified vision around CX creates a stronger connection with your audience, improves efficiency/cost savings, and grows revenue streams.
Shared Assets
A repository of assets to empower, guide, and inspire a unified voice in how the brand is visually expressed around the world.
Executive Leadership: Rebecca Edwards
Global Brand & Design: Andrew La Monica
Global Strategy: Suzie Ivelich
Head of Marketing Communications: Benjamin Seeley
Head of Brand Management: May Guerraoui-Kanaan
Internal Communications Manager: Blandine Potemsky
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