How do you adjust the dials on Design & Brand to solve complex global business problems?

 


Overview

 


Developing, leading, and implementing a global strategy in one of the most highly regarded and recognized brands in the world. Working in collaboration with design teams and strategic business leaders across the enterprise.

This includes being an individual contributor and core member of an agile & fast-paced global team, global design strategy and management, Brand, Design, & Naming subject matter expert, Design advocate and champion, cross-functional alignment with executive leadership, resource & personnel management, and director for multiple internal teams and agency partners

 

 


Design Strategy For Digital Transformation

 

 


 

 


Facilitation of Strategic Workshops

 

Hands-on approach.

Liaise with cross-functional leadership to help them use the brand and their design capabilities as a business function.

 

 

 


Brand Valuations

 

Intangibles

Partnering with brand economists on strategic approaches to affect the stock price, customer affinity, preference, and loyalty.

 

 

 


Customer Profiles, Roadmaps, & Journeys 

 

 

 


Competitive Landscape 

 

 

 

 


Innovation and CX Development 

 

 

 


Most Recent

 


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