How do you improve the customer experience across an incredibly diverse portfolio of world-class brands and sub-brands?

Role: Brand and Design Lead / Creative Direction / CX Strategist

Improved the customer experience and unlocked new commercial value by developing a framework which establishes best practices, streamlines the process, elevates the narrative, deepens the brand experience.

Contribution

Global project co-lead
Cross-functional alignment with Executive leadership and C-Suite
Diverse domain insights and expertise
Hands-on design development and execution
Premium customer engagement
Resource & personnel management
Director for multiple internal teams and agency partners
Hands-on design and problem solving

Executive Leadership: Rich Narasaki
Project Team: Andrew La Monica, Jamie Braaten
Global Brand & Design Experience: Andrew La Monica
Experiential and Brand Manager: Jamie Braaten
Agency Partner: Landor Associates, Lynn Ritts