Helping the Olympics build a better world through sport.
Developed global frameworks for product, design, and marketing to establish a unified vision, streamline workflows across multiple platforms, and ensure consistency in the brand expression.
Overview
Executive Design Leader (contract) reporting to the CCO of the Olympics (IOC). Developed a global framework to help the various people who design for the IOC, both internal and external, deliver branded materials in a unified way.
The framework provided flexibility to meet the unique audience needs, strengthen the brand, and support the mission to Building a better world through sport.
Design Leadership
Developed the framework to unify global experience design.
Establishes consistency across all touch points for 206 international groups, 28 global federations, and host countries.
Defined a unified vision around customer experience.
Identified high-value pain points, created a stronger connection with the target audience, improved efficiency/cost savings, and grew revenue streams.
Developed the strategy for a global design language and design system.
Unifying the design language allowed the IOC to build better, ship faster, and scale in a repeatable way.
Leveraged data visualizations to engage with a global audience.
Repurposed reports and data sets to tell more captivating stories and elevate the narrative of the Olympics.
Olympics/FIFA partnership approach.
Leveraged data & analytics briefs to identify opportunities that increased engagement, viewership, and revenue growth.
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