How do you engage a global workforce and provide a suite of tools to make them better at what they do?

Overview

As Creative Director of the Agency of Record, Andrew La Monica developed a global campaign and engagement model for a massive corporate initiative. Execution included digital platform development, website, motion graphics, & experience design.

Partnering with Bloomberg’s internal team contributions include; hands-on platform design and development, cross-functional alignment with executives, UX/UI development, customer journey and mapping, strategic design development, integrated, multi-channel approach, creative leadership and support post-launch

Press

Design Annual Merit Winner

– HOW International Design Award

“We were asked by Bloomberg L.P., a global financial and media company, to help develop a [digital platform] for their employees. The project was about helping their employees be more informed and make better health decisions… About a year later, I was standing in their lobby and on large screens they were profiling success stories from the campaign: one man lost 50 lbs., another woman quit smoking, one after another. It was very inspiring to work with the client and develop something that has an immediate effect on people to make their lives better.”

– Published in “Open for Business” by Allworth Press.

Digital Experience

Platform Development

Brand Marketing

Bloomberg Executive Leadership, Product Division: Melissa Strada
Bloomberg Head of Corporate Branding: Carrie Solomon
Executive Creative Director: Andrew La Monica
Product Development: Seth Rosenthal