GE made a strategic shift from a conglomerate to a digital company. As the brand pivots, so should the visual expression of the brand.
Role: Brand & Design Strategy / Global Creative Direction / Governance & Management
Led design strategy and creative direction for GE brand expression as a top 10 global brand valued at $42B.
Contribution
Global project lead
Core member of a dynamic, fast-paced global team
Brand, Design, & Naming subject matter expert
Global cross-functional alignment with executive leadership
Liaise with all of the businesses helping them foster brand affinity.
Consultant to business unit leadership
Governance and Brand management
Led strategic brand development workshops
Proposal creation and presentation development
Ideation & approach development
Resource & personnel management
Director for multiple internal teams and agency partners
Hands-on problem solving
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