How do you adjust the dials on Design & Brand to solve complex global business problems?
Overview
Developing, leading, and implementing a global strategy in one of the most highly regarded and recognized brands in the world. Working in collaboration with design teams and strategic business leaders across the enterprise.
This includes being an individual contributor and core member of an agile & fast-paced global team, global design strategy and management, Brand, Design, & Naming subject matter expert, Design advocate and champion, cross-functional alignment with executive leadership, resource & personnel management, and director for multiple internal teams and agency partners
Design Strategy For Digital Transformation
Facilitation of Strategic Workshops
Hands-on approach.
Liaise with cross-functional leadership to help them use the brand and their design capabilities as a business function.
Brand Valuations
Intangibles
Partnering with brand economists on strategic approaches to affect the stock price, customer affinity, preference, and loyalty.
Customer Profiles, Roadmaps, & Journeys
Competitive Landscape
Innovation and CX Development
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