How do you solve complex brand problems inherent in having a portfolio of world-class brands and sub-brands?

Role: Brand Strategy / Brand Management

Driving, leading, and managing one of the most highly regarded and recognized brands in the world.

Contribution

Global brand strategy and management
Core member of a dynamic, fast-paced global team
Brand, Design, & Naming subject matter expert
Brand advocate and champion
Global cross-functional alignment with executive leadership
Liaise with all of businesses helping them foster brand affinity.
Led strategic brand development workshops
Ideation & approach development
Resource & personnel management
Director for multiple internal teams and agency partners

Overview

As a member of the Global Brand Marketing team – led by the CMO, reporting to the Vice Chair of GE – I represented the face of a high-quality brand effort. This includes participation in all aspects of brand experience and pushing the brand forward: research, ideation, strategy, design, production and success measurement.

I owned the brand experience that touches and is translated into numerous industries, including: Digital, Communication, Healthcare, Energy, Aviation, Financial Services, and Transportation; as well as licensed products, joint ventures, etc.

In the role, I was subject matter expert in the area of brand management for GE’s global community. I leveraged internal teams and brand agency partners for the creation of the brand expression.

As well, I would build relationships with GE’s business leaders to develop and champion concepts for brand and marketing. Leading cross-business teams to successfully launch initiatives based on customer and business value. There was also an additional focus on ingredient brand to identify and spearhead new opportunities to drive value and innovation.