How do you launch a start-up and take them from a 7th floor walk-up in New York to a national lifestyle brand in 18 months?
Overview
The founders of FEED Granola Co. want to help people eat better and live healthier lifestyles (really). Established a little while back in New York City’s West Village, by two guys named Jason, FEED was created based on the simple idea that our bodies’ performance is determined by the food we eat.
As Head of Design, Andrew La Monica worked with the Granola Guys since the start. He has developed the brand identity, product packaging, ancillary marks, website, style guides, advertisements, various marketing materials, photo treatments, in-store displays, trade show booths, shirts and apparel, and the company cars. In 18 months he has helped take FEED Granola Co. from a 7th floor walk-up to a national brand.
Profile on CNBC
Brand Marketing & Short-Form Video Campaign
Mobile Experience
The design extended to mobile with the same brand voice and simple user experience
Packaging
Photography
The Craft
Successful VC Pitch
Select Press
Most Recent
Connect on Social
LinkedIn
Instagram
Twitter
Connect Directly
I’m always interested in hearing from people. I have open “office hours” once a week.
If you just want to email me, please use this form so you can bypass the spam filters.
Copyright © 1998-2023 Andrew La Monica. All Rights Reserved